Aged 90, the master planner of New York Fashion Week, Ruth Finley, is turning the page on 70 years of history.

For generations she has been both friend and adviser to designers. She recalls all their shows. She remembers Zac Posen and Marc Jacobs starting out, and explains how talents are often spotted at the get-go.

But now Finley has sold the “Fashion ” she created and ran all her life. Next season, it will be fully digitalized — and the great-grandmother will have a quieter life.

Printed on pink pages and bound in — to make it easier to find on cluttered desks — the calendar has been an essential companion since 1945 to countless designers, journalists, retailers, PR agents and models at the twice annual Fashion Week.

But “today, in a week like this, we have almost 400 in nine days,” she said of the current Fashion Week that wraps up Thursday.

All the shows and parties are listed on 26 pages of typed print. A third of subscribers still receive the calendar in paper form despite the launch of an online version in 2007.

The CFDA bought the calendar this and formally takes over on 1, with the intention of digitalizing it and bringing it into the 21st century.

Finley can talk fashion for hours. And a trophy she recently received from the directors of the CFDA is proudly displayed in her library.

Starring Ruth Finley
Written and Directed by Joe Sabia [www.joesabia.co] Director of Photography: Shane Sigler [www.shanesigler.com] Produced by Nian Fish and Natane Boudreau [http://ift.tt/12lTPvu] Story by Nian Fish
Music by Michael Thurber [www.michaelt.org] Sound Recording, Mix, Effects: McCorkle [www.equalsonics.com] Color and Edit by Brendan H. Banks