Tag Archives: advertising
ASA responds “Coalition for Marriage” advert
The Advertising Standards Authority has responded to claims by a religious blogger that correspondence it sent him requesting he comply with an investigation into a amounted to ‘persecution’.
The blogger refers to himself in the third person and adopts the pseudonym Archbishop Cranmer, occasionally taking on the identity of the 16th century cleric to comment on current affairs.
The ASA is investigating an advert by the Coalition for Marriage which complainants believe was offensive, homophobic or misleading. The Cranmer blog, among others, ran the advert online.
The advert showed pictures of couples on their wedding days, the words “I do”, the statement “70% of people say keep marriage as it is (Source: ComRes poll for Catholic Voices)”, and the words “Please sign the petition”, with a link to the Coalition for Marriage website.
![bookmark](http://www.tiredbees.com/blog/wp-content/plugins/share-and-follow/images/blank.gif" height=){kind=small}
First Twitter-based commercial?
Did a smart car company in Argentina just create the first Twitter-based commercial?
But for the ASCII, it’s a classic setup for a car commercial—a little smart car takes the scenic route from city to country and back, eventually maneuvering into a tight parking space between two large vehicles, showing off its size.
In this case though, 456 Tweets by the company Smart Argentina (@SmartArg) tell the story. Viewed as series of Tweets, the piece is a kind of low-fi parallax scroll, or a flipbook where each Tweet is a re-Tweetable “page” that “moves” the car forward.
See it here and hold down the “J” button: https://twitter.com/#!/smartArg
While the handle Tweets in Spanish, the only relevant language here is visual. Clever use of the Twitter machine. Seen anything else like this? Direct us to it if you have!
anzamos nuestra cuenta de Twitter @smartArg y para eso creamos el #1erComercialenTwitter. Una animacion generada únicamente con tweets.
Podés verla también en http://twitter.com/smartArg
via Wolff Olins Blog
Colsubsidio Book Exchange
“Come with a story and leave with another.”
Agency: Lowe/SSP3, Bogota, Colombia
Creative Chairman: Jose Miguel Sokoloff
Creative Director: Gustavo Marioni, Carlos Camacho
Art Director: Andres Lancheros, Guillermo Siachoque, Sebastian Pelaez
Copywriter: Mario Lagos
via Adgoodness
Google+: Tom
A Playful Elephant and his Samsung Note
TVF (www.theviralfactory.com) have just launched this video to promote the Samsung Galaxy Note – Samsung’s smartphone / tablet hybrid which has a much bigger screen than an average smartphone. Based on the idea that “bigger is better”, and inspired by recent videos like the frog and lizard playing with smartphones, TVF took the Galaxy Note to Thailand and gave it to Peter the elephant. TVF were honestly surprised at the result.
Peter the elephant plays with a Samsung Galaxy Note. This is all real, no film trickery, post-production or hidden cuts — he’s just a very clever elephant. Check out the unedited footage clips if you don’t believe it:
http://youtu.be/TBfxwbVjCbU
http://youtu.be/SKRI0of97Fc
Campaign Credits
Project name: Elephant plays with Galaxy Note
Client: Samsung
Creative agency: The Viral Factory
Director: Matt Huntley with The Viral Factory
We think it’s really cute – hope you do to!
Thanks Vincenzo Castrogiovanni.
Operations Director. NeverSayMedia
Ultrabook™ POP-UP THEATER
Watch and enjoy all the stunts at http://popuptheater.intel.com
The Ultrabook™ POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook™.
A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.
The film above shows the human billboard in action, providing accompanying visuals to a man hailing a taxi, a group of bodybuilders working out, and a girl on her birthday, amongst many other scenes. Check out the Ultrabook pop-up theatre site here for more.
Credits:
Agency: Party
Creative directors: Masashi Kawamura, Hiroki Nakamura, Morihiro Harano
Technical directors: Hiroki Nakamura, Qanta Shimizu, Nobuaki Arikata (Birdman)
Art directors: Masashi Kawamura, Ryo Roy Tsukiji (Birdman)
Designers: Junya Hoshikawa (Birdman), Shinichi Hirata, Miho Ishizuka
Animation: Junichi Arakawa (Birdman)
Film director: Hiroki Ono (Aoi Advertising Promotion)
Web production: Birdman
Film production: dof, Aoi Advertising Promotion, Clip Pictures, inc
via CRBlog
The Cabinet of Dreams
Grey London has transformed a street level window in London’s Soho into a virtual Valentine’s gift shop to raise money for charitable organisation Women’s Aid…
The Cabinet of Dreams window (and website) showcases a number of miniature installations (Portion of Spoilt Rotten, by Suck & Chew, shown above), all housed in bell jars, by a host of artists including Kyle Bean, Charlotte Brown, Fred Butler and Rob Ryan. Rather than buying the actual items, shoppers can purchase each gift as texts which can be sent to loved ones with a personal message, an image of the gift and also information about the donation made (between £2 and £20) to Women’s Aid, a charity which looks to support women in abusive relationships.
via CRBlog
New Axe Anarchy
“New Axe Anarchy for him + for her. Unleash the chaos.”
Agency: BBH, London, UK
Creative Director: Dominic Goldman, David Kolbusz
Creatives: Daniel Schaefer, Szymon Rose
via adgoodness
Ninja Kittens
In a cats eyes, all things belong to cats
POTD: Sears Optical
Agency: Lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Vincent Bernard, Marc Rivest
Photographer: Marc Couture
via adgoodness
