To the few remaining Explorer 6 users on this site, this is dedicated to you.

Microsoft Australia has recently launched a new online campaign aimed at prompting 6 users to upgrade to IE8 with an interesting choice of analogy, .

As bizarre as the comparison might seem, the claim is undeniable – is nine-years old technology and that’s a good enough reason to stop using it. I don’t know what 9-year-old milk looks like, but I’m sure Internet Explorer 6 isn’t that far off.

Now we just need a similar campaign for XP. Come to think of it, they wouldn’t have to change much at all.

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(via startedsomething)