Gap North president Marka Hansen has confirmed that the company is to abandon the new logo launched last week after it attracted a of criticism.

The new logo was created by consultancy Laird & Partners. After it appeared unannounced on Gap’s website there was much speculation over whether it was genuine or simply a means of generating debate. However, Hansen appeared to confirm that the logo was genuine in a piece for the last week in which she said that

“We chose this as it’s more contemporary and current. It honors our heritage through the box while still taking it forward.”

via Creative Review