Contagion - Bacteria Billboard

Building on its reputation for always being ahead of the curve, Pictures created a unique outdoor installation merging science and that is guaranteed to leave movie lovers, science buffs and art enthusiasts in ‘awe' or ‘eww'.

In support of ® winner 's latest film “” — in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind message board located at in an abandoned store-front window. On August 28th, two large Petri were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion — an artistic interpretation of the spread of a virus as depicted in the film.

The public was invited to witness first-hand the remarkable growing power of natural bacteria on August 31st from 11:00 AM — 2:00 PM. The first 50 people who arrived received passes to see “Contagion” in theatres and other themed prizes.

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