Introducing Video on Instagram

Over the past two and a half years, Instagram has become a community where you can capture and share the world's simply and beautifully. Some moments, however, need more than a static to come to life. Until now these stories have been missing from .

Today, we're thrilled to introduce on Instagram and bring you another way to share your stories. When you go to take a on Instagram, you'll now see a icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You'll also find that we've added thirteen filters built specifically for video so you can keep sharing content on Instagram. When you post a video, you'll also be able to select your favorite from what you've recorded as your cover image so your videos are beautiful even when they're not playing.

We're excited to see what the community will bring to video, whether it's your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking youbehind the scenes.

So what does this mean for your content? Nothing's different from . We're still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos. You can learn more about Video on Instagram—including our new Cinema feature—by visiting the Instagram Help Center.

We can't wait to see what you'll create.

Kevin Systrom

Co-founder, Instagram

http://vimeo.com/68765934
Instagram for iOS version 4.0 is currently available for download in Apple's App Store and Instagram for version 4.0 is now available on Google Play.

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