The 2017 Sainsbury's Christmas advert squeezes every bit of Christmas into a wonderfully fun and festive song, sung by people all over Britain.
In the footsteps of John Lewis, Tesco and Boots earlier this week, Sainsbury's unveiled its 90-second ad called “Every Bit of Christmas”.
Instead of actors, the black-and-white advert features real Brits and some of their pets, celebrating the various ways people “live well” over the festive season.
“By far the best Xmas ad this year! Love it,” tweeted Georgia Brown while Ben Mantle said: “This is my fave Christmas advert. Such a feel-good family feel advert.”
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