Past Musings

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About James Balderson

Digital Designer, Photographer, Blogger and Digital Developer at @Loveurope_uk and @Brandon_Actor other half. based in Dartford.

John Lewis Ad Christmas 2017

It’s time to get hankies at the ready as high street giant John Lewis has created a monster Christmas weepie. The two-minute epic, which is out in full now, centres on seven-year-old Joe who is kept awake by a snoring Moz who kips under his bed Joe befriends a noisy Monster under his bed but […]

Heathrow Airport Ad Christmas 2017

Mr and Mrs Bear are back in one of the most beautifully heart-wrenching Christmas adverts yet. The cuddly characters were introduced last year when the two elderly bears were travelling though the airport to be reunited with their families over the festive season. It’s a Wonderful Flight. The #heathrowbears are back in time for Christmas…

TK Maxx Ad Christmas 2017

You can always rely on TK Maxx to do something silly at Christmas, and this promise of real snow – ON YOUR DOORSTEP – is no exception. It’s not quite as good as their 2016 effort – the singalong to end all singalongs – but it’s darned close.

Morrisons Ad Christmas 2017

Morrisons defies all logic with an inexplicably cheerful mother who writes a Christmas list for Santa and then goes out to the shops to buy it all herself. Come the finale, she’s looking around at the piles of festive fare on a heavily laden table, about to burst with happiness. Lesson learned: shop at Morrisons; […]

Waitrose Ad Christmas 2017

Waitrose has focused on community spirit for its festive advert with a story of villagers who find themselves snowed in at the highest pub in Britain for Christmas lunch. “As our ad depicts, eating together is a way to share not just food but friendship and community spirit.” Christmas is the perfect time of year […]

Sainsbury’s Ad Christmas 2017

In the footsteps of John Lewis, Tesco and Boots earlier this week, Sainsbury’s unveiled its 90-second ad called “Every Bit of Christmas”. Instead of actors, the black-and-white advert features real Brits and some of their pets, celebrating the various ways people “live well” over the festive season. “By far the best Xmas ad this year! […]

Asda Ad Christmas 2017

The first big brand to launch their Christmas advert this year is Asda, whose 2017 advert offers an insight into their “Imaginarium” – or Christmas workshop. “When we saw their reactions to our food – the way it surprised them and made them smile – as well as the incredible pride and attention to detail […]

Aldi Ad Christmas 2017

Kevin the carrot is back, and this time, he’s finding love. Picking up from where last year’s campaign ended, Aldi’s Christmas 2017 advert is set on a luxurious sleeper train (with definite Murder on the Orient Express vibes). “We just had to bring him back again this year to help showcase our latest show-stopping festive […]