A new identity for More4

MvsM / More4 On-screen GFX from ManvsMachine on Vimeo.

After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The package aligns with a re-focussed range of content on the channel.

Concept, design & direction: ManvsMachine

Music: Guy Connelly

Sound design: Rich Martin

Client: Channel4 / 4Creative [iframe src=”http://player.vimeo.com/video/35509246?byline=0&portrait=0&color=ffffff” width=”550″ height=”309″ frameborder=”0″ webkitAllowFullScreen mozallowfullscreen allowFullScreen]

via CRblog