Santa loves shoving gifts down a chimney, but most flats don’t even have a fireplace nowadays. The Coca-Cola Christmas ad doesn’t quite prompt rivers of tears this time, but it’s still a warm, delicate depiction of a selfless act from a selfless kid. Christmas is the time of children as much as adults, but as one of those adults gets left behind in the ad, DentsuMB shows us a building-wide attempt to bring a touch of Christmas into their day, re-integrating them in a much lively community. All thanks to the simplest idea ever.