Brands love playing with the Pride flag colours in their campaigns, and this adorable campaign by Oreo is no different.
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Absolut Vodka was one of the very first brands supporting the LGBT community all the way back in 1979, advertising in the LGBT press when others wouldn’t.
It was 2016 when Skittles decided to strip away the colours of the rainbow from its packaging and candies, as part of the Give the Rainbow initiative.
There was some use of similar multi-coloured flags in the USA in the early 1970s as a symbol of internationalism and unity of all people of Earth, but by the end of the 1970s the rainbow flag’s connection with gay pride became dominant in the United States.