Amnesty International Deutschland iPad ad (engl.) from TBWA Germany on Vimeo.

has produced two ads for Amnesty Deutschland (). The two ads will be available on the tablet-edition of “Die Welt” one of the leading daily newspapers published by Axel Springer Verlag.

“The ads use the gesture technology of the , they make it that daily human rights violations can’t be simply wiped away, “says Kurt Georg Dieckert, Executive Creative Director and Managing Director of TBWA\Berlin. “With one simple click users can directly support Amnesty International Germany.”

Agency: TBWA, Berlin, Germany
Executive Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Creative Direction: Dirk Henkelmann, Philip Borchardt, Frederik Frede
Account Management: Maike Schröder, Christoph Erdmann
Design: Chehad Abdallah
Programming/Prototyp: Kay Siegert
Technical Concept/Direction: Torsten Bergler

via Vimeo and adgoodness