Watch and enjoy all the stunts at http://popuptheater.intel.com

The ™ POP-UP THEATER is a series of live stunts that demonstrates the ultra thin & responsiveness of the Ultrabook™.

A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.

[iframe width=”550″ height=”309″ src=”http://www.youtube.com/embed/qo1_ozUtomI?rel=0″ frameborder=”0″ allowfullscreen]

The film above shows the human billboard in action, providing accompanying visuals to a man hailing a taxi, a group of bodybuilders working out, and a girl on her birthday, amongst many other scenes. Check out the Ultrabook pop-up theatre site here for more.

Agency: Party
Creative directors: , Hiroki Nakamura,
Technical directors: Hiroki Nakamura, Qanta Shimizu, (Birdman)
Art directors: Masashi Kawamura, (Birdman)
Designers: (Birdman), ,
Animation: Junichi Arakawa (Birdman)
Film director: Hiroki Ono ()
Web production: Birdman
Film production: dof, Aoi Advertising Promotion, Clip Pictures, inc

via CRBlog

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