Is this the first Twitter-based commercial?

Did a smart car company in Argentina just create the first Twitter-based commercial?

But for the ASCII, it’s a classic setup for a car commercial—a little smart car takes the scenic route from city to country and back, eventually maneuvering into a tight parking space between two large vehicles, showing off its size.

In this case though, 456 Tweets by the company Smart Argentina (@SmartArg) tell the story. Viewed as series of Tweets, the piece is a kind of low-fi parallax scroll, or a flipbook where each Tweet is a re-Tweetable “page” that “moves” the car forward.

See it here and hold down the “J” button: https://twitter.com/#!/smartArg

While the handle Tweets in Spanish, the only relevant language here is visual. Clever use of the Twitter machine. Seen anything else like this? Direct us to it if you have!

[iframe width=”550″ height=”309″ src=”http://www.youtube.com/embed/q-Ftn2qsIQQ?rel=0″ frameborder=”0″ allowfullscreen]

anzamos nuestra cuenta de Twitter @smartArg y para eso creamos el #1erComercialenTwitter. Una animacion generada únicamente con tweets.
Podés verla también en http://twitter.com/smartArg

via Wolff Olins Blog

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