Is this the first Twitter-based commercial?

Did a smart car company in Argentina just create the first Twitter-based commercial?

But for the ASCII, it’s a classic setup for a car commercial—a little car takes the scenic route from to and back, eventually maneuvering into a tight parking space between two large vehicles, showing off its size.

In this case though, 456  by the company Smart (@SmartArg) tell the story. Viewed as series of Tweets, the piece is a kind of low-fi parallax scroll, or a flipbook where each Tweet is a re-Tweetable “page” that “moves” the car forward.

See it here and hold down the “J” button:!/smartArg

While the handle Tweets in Spanish, the only relevant language here is visual. Clever use of the machine. Seen anything else like this? Direct to it if you have!

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anzamos nuestra cuenta de Twitter @smartArg y para eso creamos el #1erComercialenTwitter. Una animacion generada únicamente con tweets.
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via Wolff Olins Blog

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