Ray-Ban may be 75, but that doesn’t meant it’s stuck in the past. The style icon brand launched its “Never Hide” campaign way back in 2007 (oh, how young we were then), but most recently it has included a period image of a male couple holding hands in its print advertising (part of a campaign by the , in Paris, France). The 1940s suits and wet sidewalk concrete give it a very cosmopolitan feel that does manage to place queer men in the context of history. It’s the gayest ad we can recall (and others agree). And before you point it out: Of course, no one is actually WEARING Ray-Ban in the image. It’s the thought that counts.

Never Hide - Ray Ban gay ad