The uses reinterpretations of Birmingham landmarks alongside domestic objects using a four-tier revolving mechanical model, putting products such as cheese graters, ladles and lipsticks alongside architectural features such as the Selfridges building.

Rob Fletcher, creative partner, says,

‘We wanted to show a world full of delight and joy – to capture the many and varied facets of and to communicate its position as the heart of .’

Bullring Birmingham 'We Are So City' Launch
Animation Aardman has created an animation for the Bullring shopping centre in Birmingham, collaborating with ad agency Isobel.

The campaign launches the new Bullring Centre strapline We Are So City, and will be seen across platforms including online, advertorials, press, television, in-store and online. Outdoor advertisements have been created with augmented reality platform Aurasma.

via Design Week

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