today launched two new devices running the long-awaited BlackBerry 10 platform at events around the world, including London, and Dubai.

BlackBerry 10 Sneak Peek from BlackBerry World 2012

An exclusive 10 first from the BlackBerry World keynote with .

More BlackBerry 10 news and updates here.

The BlackBerry maker also announced two new devices: the touch-screen BlackBerry Z10 and the hardware keyboard enabled BlackBerry Q10.

The Z10 comes with a 4.2-inch display with 356 pixels-per-inch (ppi), along with a textured backing that makes it comfortable to hold. The Q10 comes with a fully-fledged QWERTY-keyboard from a slightly smaller portrait display. It comes with a glass-weave cover, making it thinner and lighter, but also stronger than plastic.

Today, BlackBerry chief executive Thorsten Heins said, “Finally, here we are.” He noted that today was not the end point of more than two years work, it was the “starting line” for a new wave of BlackBerry products.

And then Heins dropped a surprise bomb on the audience by announcing that “Research in ” would become “one consistent brand that is recognized around the world.” RIM will therefore become “BlackBerry,” combining the name of the company and the platform together.

“One brand, one promise,” Heins said.

O2, Vodafone, Three, and Carphone Warehouse have all confirmed they will be offering the new phone. has also said it’ll have the phone, so it’s safe to assume it will be compatible with the super-speedy 4G data network.

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