A new video is seeking to raise awareness of Russia's anti-gay propaganda laws by asking what would happen if a gay athlete wins gold at next year's Winter Olympics in Sochi.

The two-minute film from campaign group All Out shows a fictional lesbian figure skater emotionally looking at her girlfriend after winning a medal.

She then rushes off the ice rink to embrace her, but the video, which is overlain with a speech from then International Olympic Committee (IOC) president from the London 2012 Olympics, goes on to show that the kiss was just a , and her partner is stuck behind the with neither able to be themselves.

The film ends with the message: “What if your dream meant living a lie.”

Directed by Mike , the creative lead for All Out and creator of last year's award winning UK equal marriage viral ‘Homecoming', the short video, ‘Love Always Wins', calls on the IOC to speak out and stand by its Olympic principles of non-discrimination.

Mr Buonaiuto said:

“It's remarkably touching how many global professionals and All Out members have given their time and energy to create this video, which when shared with your family and friends will put the anti-gay propaganda laws back into the world's headlines.”

via All Out

Russia is in the midst of a violent crackdown against lesbian, gay, bi and trans people – fueled by laws that make it a crime to be open about who you are and who you love.

The Olympic games are our best chance to end to Russia's outrageous anti-gay laws — but to do it, it's going to take lots more of to hear about what's happening in Russia.

Watch this beautiful 2-minute video, and please share it with your family and friends.


Rusia está en medio de una violenta represión contra las personas lesbianas, gay, bi y trans que se alimenta de una ley que hace ilegal ser quien eres y amar a quien amas abiertamente.

Estamos en la cuenta regresiva para los Juegos Olímpicos de invierno en Rusia y, muy pronto, los ojos del mundo estarán puestos sobre el país.

Mira este conmovedor video de 2 minutos y compártelo con tu familia y amigos.


La Russie est en proie à une répression violente contre les personnes lesbiennes, gays, bi et trans — alimentée par des lois anti-gays qui rendent illégal le simple fait de parler en public de son identité.

Les Jeux olympiques sont notre meilleur espoir de mettre fin à ces lois anti-gays — mais pour réussir, nous devons être beaucoup plus nombreux à parler de ce qui se passe en Russie.

Découvrez cette magnifique vidéo de deux minutes et partagez-la avec votre famille et vos amis.


A Rússia está promovendo uma violenta repressão contra lésbicas, gays, bissexuais e pessoas trans — alimentada por uma lei que proíbe as pessoas de viver e amar abertamente.

Falta pouco pras Olimpíadas de Inverno que, esse ano, acontecem na Rússia. Em alguns meses, o mundo todo estará olhando pra lá.

Assista a esse vídeo de 2 minutos e, por favor, compartilhe-o com sua família e com seus amigos.


All Out would like to thank Director Mike Buonaiuto, Composer Craig Sutherland, performers Silvia Baltodano, Hollowood, Colin Ratushniak and Poultney and the many talented professionals from around the world who gave up countless hours of their time for free for this project.

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