With âUnicornsâ BETC presents a classic CANAL+ ad; itâs funny, dramatic and epic, with top notch production and direction.
The film celebrates the broadcasterâs talented screenwriters and showcase of original programming consisting of series, documentaries and fictions, created by and for CANAL+.
With the tagline ‘We love making up stories' weâre taken on an adventure with Noah and his ark where we see a side of the unicorn that we donât usually associate with the mythic creatures.
Once again, BETC Paris turned to director Matthijs Van Heijningen, who also was behind The Closet and The Bear. The film was produced through Parisian production house Soixante Quinze.
“The most complicated part of making the film was the kind of epic discussions we had about what a pair of Unicorn b***s actually look like, because obviously no one has ever seen them. We thought of putting stars there, or little furry things. We ended up opting for a bit of sobriety. Well, a sort of sobriety at leastâ¦â said Stéphane Xiberras, CCO and President, BETC Paris.
ADVERTISER: CANAL+
CREATIVE AGENCY
TV PRODUCER: Isabelle Ménard
PLANNER: Maria Galleriu, Sarah Lemarie
MANAGING DIRECTOR: Bertille Toledano, Guillaume Espinet, Elsa Magadoux
EXECUTIVE CREATIVE DIRECTOR: Stéphane Xiberras
CREATIVE DIRECTOR: Olivier Apers
CREATIVE AGENCY: BETC
COPYWRITER: Patrice Dumas
ART DIRECTOR: Aurélie Scalabre
MUSIC AND SOUND
MUSIC PRODUCTION: Kouz
OFFLINE
EDITOR: Jono Griffiths
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: Mikros
PRODUCTION COMPANY
PRODUCTION COMPANY: Soixante Quinze
PRODUCER: Yuki Suga
DOP: Joost Van Gelder
DIRECTOR: Matthijs Van Heijningen
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