Lily watches on as our man goes about his chores, all alone up there. She becomes determined to get something to the moon, to send him a message and show him that someone down here is thinking of him.
Amid increasing hype around John Lewis's seasonal ad, which has come to mark the beginning of the Christmas shopping season for many, the department store will aim to use its profile to raise hundreds of thousands of pounds for Age UK. It will also encourage staff and customers to join up with their local branch of the charity to care for elderly people who might otherwise be alone over the holiday.
Watch the new John Lewis Christmas TV advert with The Man on The Moon.
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