Boots aren’t exactly what you’d call front runners for the Christmas Ads Hall Of Fame (yes, there is such a thing, and they do guided tours and there’s a nice cafe).
But the pharmacy’s marketing team have come up with a cracker this year.
If this short but simple montage of two sisters and the special bond they share doesn’t bring even the tiniest of lumps to your throat, you are officially dead inside.
This Christmas, it’s all about the thought. It’s about old memories and the new ones you’re yet to make. It’s about the secrets you’ve shared and the laughs you won’t forget. Most of all, it’s about finding the perfect gift to really show them you know them. Watch our Christmas TV advert to find out more.
Now it’s your turn! Share your pictures, tell your story and let us know how you’re going to #ShowThemYouKnowThem this Christmas.