Video of the Day: Pride in London

Ad of the day: Pride in London shows how far we’ve come with first BMB ad

Forty-six years since the first Pride march in London, the organisation has a renewed sense of purpose to highlight the challenges still facing the LGBT+ community despite progress.

Pride in London has tapped into the emotions of viewers with its first TV ad created by BMB, which highlights the trials many in the LGBTQ+ community go through when coming to terms with their sexuality and gender.

The ‘Somewhere Over The Rainbow’ campaign is the first from BMB, which was appointed in February as Pride in London’s first creative agency. The ad showcases the challenges and will be aired on Channel 4, which has donated the airtime for the second year in a row.