With the of standalone VR headsets like the Oculus Go, virtual reality is now mobile. Holoride aims to add tactile sensory experiences to VR — something that dovetails nicely with wireless headsets — by adding AR and VR to your car ride. Using GPS data, Holoride merges the scenery around you with or virtual worlds, making the commuting a whole new experience.

Adding thrill to every ride

Time is a precious thing, but most of it feels wasted when you are on the . At that moment, time is bridged, passed, just killed. We believe: a precious thing should be enjoyed.

matter how far you go, a ride should make you happy, maybe even smarter or more productive. Therefore, holoride is developing the of in-vehicle media, linking XR with real-time data, like acceleration and steering. This creates a new category of experiences for everyone who spends time on the move.

Being in transit becomes time well spent

The holoride converts XR, IoT and AI to pure joy. All visual impressions are enriched by the real-time physical feedback of the vehicle you are in – things you see get more intense and immersive.

More euphoria, less nausea

People often can't enjoy transit time because watching a or makes them feel uncomfortable. By matching what you see and what you feel with almost no latency, holoride is able to reduce motion sickness.

Reality becomes part of the game

With holoride technology, the XR content is never the same. It adapts to the type of route, to driving styles – and it's connected to the location. Content becomes elastic and tailored to your trip.

Soon, data from connected cities as well as from other cars will be added to make XR on the go an even richer and more immersive experience. Then, reality becomes part of the game.

After closing the gap between the digital experience and the physical space, a trip will never be a necessary evil again. It may become a wonderful occasion for premium , so that the most precious thing is honored again.