We created our slogan A is for , not just for ® over 40 years ago to remind to only get a dog when they are truly ready for the lifelong commitment.

Owning a dog is a wonderful experience bringing years of companionship, fun and love. But it doesn't always turn out as expected. We're here to after dogs that need , which may sadly be the case for many dogs after Christmas is over. We'll love and care for those dogs until they find their forever ; but wouldn't it be wonderful if we can support more people in responsible dog adoption so that all dogs' forever homes aren't so far away.

With your support, we can spread our message that A dog is for life, not just for Christmas®. Find out how you can help.

Charity created the A dog is for life, not just for Christmas slogan over 40 years ago to remind people to only get a dog when they are truly ready for the lifelong commitment.

Its latest ad, for Christmas 2019, comes courtesy of and .