Together with Waitrose & Partners, are excited to share the festive tale of a little girl and her excitable friend, Edgar. #ExcitableEdgar

The story this year is all about the magic of friendship and how one thoughtful gesture can make all the difference. Edgar’s excitement around the festive season can often lead to fiery consequences, but Ava sparks an idea for the perfect present to help him light up Christmas in his own special way 🔥

Last year, John Lewis chose to collaborate with singer Elton John for its Christmas campaign which neatly coincided with the release of his biopic feature film Rocketman but find out on Thursday morning how this year’s plays out. Set your alarm for around 8am and fire up Twitter for the big moment as agency adam&eveDDB does its thing.

Song: Can’t Fight This Feeling
Artist: Bastille
Writer: Kevin Cronin
Producer / Arranger: Mara Carlyle and Hugh Brunt
Record Label: Universal Music