Except of course, on price, because that's where we'll always be Lidl.
Find out more: lidl.co.uk/christmas
Lidl prides itself on being Big on a Christmas you can believe in. That means everything from naughty treats to the joys of giving and getting more for your money.
“There's a better Christmas than the one we see in films. It's one where love is actually in the air, where family and friends enjoying great food and drink is all that matters. It's a Christmas you can believe in and you'll find it at Lidl,” said Joe Holt and Luke Ramm, creative directors at Karmarama.