Created by Ogilvy UK, “What the world needs now” shows personified soap, bubbles, toothpaste and other consumer goods as they sing a rendition of What the World Needs Now is Love by Dionne Warwick.
The TV ad is launched alongside online, radio and press activity. It was created by Emma Parkinson, Solomon Bednall-Greaves, Nicola Wood and Andy Forrest, and directed by Silence Aitken-Till through Curate Films. The media agency is MediaCom.
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