We believe that the world would be a better place if we all gave a little more love. So this year we’re celebrating kindness, whether large or small, showing how each and every act of love has a positive impact on the world around us, as we pass them on to others.
Together with Waitrose & Partners we’re hoping to raise £4m for our charities plus £1m for local charities. FareShare, helps those facing food poverty, and Home-Start, which works with parents who need support ❤️. The charities will use these donations to provide food, comfort, emotional support and advice to families who need support this Christmas.
Watch the ad with audio description hereWaitrose & John Lewis
Over the past decade the retailer’s festive ad has become a big annual TV moment that kicks off the Christmas shopping season.
Its campaigns – from the Hare and the Bear in 2013 to Monty the Penguin in 2014 and last year’s Excitable Edgar the dinosaur – have specialised in heart-warming tales of cute characters to part shoppers from their cash in the department store. And they have been viewed millions of times online.
But 2020 has been a different year. So different, according to the retailer, that they even toyed with abandoning a Christmas campaign altogether.
Instead it has come up with a pandemic theme of kindness and giving to charity, rather than giving presents, but still with appealing animals, children and snowmen.
The two-minute ad, which will be aired online from Friday morning and then debut on TV during ITV’s The Voice on Saturday, is being used to promote a Give a Little Love charity campaign. It aims to raise £5m over Christmas to help 100,000 families through food redistribution charity FareShare and Home-Start and other charities chosen locally by stores.
Read more via The Guardian