We believe that the world would be a better place if we all gave a little more love. So this year we’re celebrating kindness, whether large or small, showing how each and every act of love has a positive impact on the world around us, as we pass them on to others.
Together with Waitrose & Partners we’re hoping to raise £4m for our charities plus £1m for local charities. FareShare, helps those facing food poverty, and Home-Start, which works with parents who need support ❤️. The charities will use these donations to provide food, comfort, emotional support and advice to families who need support this Christmas.
Watch the ad with audio description hereWaitrose & John Lewis
A hedgehog who hopes to fly, a group of hip-hop pigeons and lots of love hearts are the stars of this year’s pandemic edition of the John Lewis Christmas TV adverts.
Over the past decade the retailer’s festive ad has become a big annual TV moment that kicks off the Christmas shopping season.
Its campaigns – from the Hare and the Bear in 2013 to Monty the Penguin in 2014 and last year’s Excitable Edgar the dinosaur – have specialised in heart-warming tales of cute characters to part shoppers from their cash in the department store. And they have been viewed millions of times online.
But 2020 has been a different year. So different, according to the retailer, that they even toyed with abandoning a Christmas campaign altogether.
Instead it has come up with a pandemic theme of kindness and giving to charity, rather than giving presents, but still with appealing animals, children and snowmen.
The two-minute ad, which will be aired online from Friday morning and then debut on TV during ITV’s The Voice on Saturday, is being used to promote a Give a Little Love charity campaign. It aims to raise £5m over Christmas to help 100,000 families through food redistribution charity FareShare and Home-Start and other charities chosen locally by stores.
Read more via The Guardian