(2020) In times of uncertainty, people seek understanding and meaning. This year, the world searched “why” more than ever. This film features the questions we asked this year, with words by Kofi Lost and British spoken word artist Sophia Thakur.

Explore more trends from the year.


Google Global Brand Studio / Brand Studio EMEA / UK Marketing
UK Adaptation: 72andSunny Amsterdam
Words: Kofi Lost
Narration: Sophia Thakur
Editor: Scott Butzer – Cabin Edit Company
Sound Design: John Bolen – Formsa
VFX/Colour/Finish: Shape + Light

Original Music: Peter Cottontale – “Together”
Featured Artists: Chicago Children’s Choir, Cynthia Erivo, and The Matt Jones Orchestra