(2020) In times of uncertainty, people seek understanding and meaning. This year, the world searched “why” more than ever. This film features the questions we asked this year, with words by Kofi Lost and spoken word Sophia Thakur.

Explore more trends from the year.


Global Studio / Brand Studio EMEA / Marketing
UK Adaptation: Amsterdam
Words: Kofi Lost
Narration: Sophia Thakur
Editor: Butzer – Cabin Edit Company
Sound Design: John Bolen – Formsa
VFX/Colour/Finish: Shape + Light

Original Music: Cottontale – “Together”
Featured Artists: Children's Choir, Cynthia Erivo, and The Jones Orchestra