For the first time in 31 years, Hershey’s is adding a new twist to its classic Kisses Bells commercial. The Hershey Kisses Bells spot has long been a regular part of the season, but behind the scenes, it was cookies topped with Kisses that were the real – warming hearts and homes.

As people are baking more than ever these days, this year, Hershey’s is honouring baking traditions with an of its Bells commercial.