After a year like this, we believe there is no naughty list. So go on Britain, treat yourself to the best ever. #TescoNoNaughtyList

Tesco: No Naughty List by BBH

As a brand, has always aimed to reflect the of the in its advertising. That angle has never been more prescient than at the current moment, with Brits in dire under varying degrees of lockdown, and an especially strange Christmas on the horizon.

Developed by agency , and directed by Raine Allen-Miller from production company Somesuch, the ad absolves customers of anything that might have landed them a place on the ‘naughty list’ this year – from bad call etiquette to buying too much loo roll – and instead encourages them to indulge as much as they want this Christmas.

Tesco: No Naughty List