Last year was a challenging one for the LGBTQ+ community as well. Stuck at home and mostly discriminated against, queer people were not even able to celebrate Pride month as they usually would, with all the regulations in place for public gatherings and social distancing. Of course Stonewall had to be one of the prime supporters of the community in such harsh times.
In a partnership with Mr. President, Stonewall took over the giant Piccadilly Circus screen in London to show support to the entire UK community. The screen was used to share real-life lockdown stories along with messages of support.
For Pride 2020 Mr President worked with Stonewall to raise awareness of the struggles faced by LGBT people during the pandemic.
And, since everyone couldn’t take to the streets, our campaign ‘Stay In And #ComeOutForLGBT’, enabled LGBT allies to show solidarity on the UK’s biggest screen at Piccadilly Circus.
We shared real-life ‘lockdown’ stories along with messages of support from Stonewall allies including Sandi Toksvig and Gok Wan.
The highly-coveted media space was awarded to Mr. President and Stonewall by Ocean Outdoor as part of its annual Digital Creative Competition in 2019.