The LGBT+ Lego set will feature 11 brand new figurines, all but one of which has no specific gender designation as to “express individuality while remaining ambiguous”.
Matthew Ashton, vice president of design at the Lego Group and who created the LGBT+ set, told The Guardian that one figure – a purple one with a stylised wig – is a “clear nod to all the fabulous drag queens out there”.
He told the Guardian that he created the set for his desk at the Lego offices because he wanted something that “reflected me and the LGBTQIA+ community I'm so proud to be a part of”.
The set is intended to go on sale on 1 June from the Lego website and Lego branded stores to herald the start of Pride month. It's set to be sold at a recommended retail price of 34,99 EUR/USD. Lego said the 346-piece set is geared towards adult fans and is a display model rather than a play set.