Lucky Generals went the Good way with this splendid ad, and masterfully so. Although I would have loved to see the final gift made a bit more personal, the gift itself is not what matters; with thousands of young adults suffering from anxiety over the course of the past two years, an act of unsolicited kindness is all many will need. wants everybody to know that, when the time comes, they will be there.

Kindness, the greatest gift | Amazon Christmas Ad

It’s the small acts of kindness that have the biggest impact.