Ask any parent, kids love McDonald's. This year, the fast-food chain tugs at the heartstrings of any parent watching their child “grow up to fast” with its new advert. It sees a little girl and her best imaginary friend Iggy grow apart as she turns into a young adult (and in heartbreaking scenes tucks Iggy away in her wardrobe). Somehow, with the help of a McDonald's Happy Meal, she remembers her former companion. And, well, not since Toy Story have we felt so overcome with nostalgia for our imaginary friends. sniff
tiredbees by James Balderson // Favourites // Video of the Day // McDonald’s: Imaginary Iggy
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