To compete with old St Nicholas, ’ debuted “Farmer ” for its ad, complete with a stylish raincoat and well-groomed beard. While has reindeer, has some shiny Morrisons delivery trucks, and his little helpers work down in the local stores, not in the North Pole. Admittedly Morrisons ran wild with its theme, but it’s a nice acknowledgment to all the hard-working farmers this Christmas.