1.5 million homes in the are not connected to the Internet. It is ’s mission to change that for the entire nation – with the aid of their robot mascot Bubl, turned into a literal army. This ad is the second by O2 to deal with data poverty in the nation and, needless to say, it is absolutely beautiful.

O2 TV ad | We’re better, connected

Help connect someone this Christmas. For every plan purchased with us, we’ll donate free data to someone who needs it.