Set to the sultry tones of Etta James' “At Last”, Sainsbury's new ad urges us to savour this year's festivities because it's been a “long time coming.” Agreed. The ad is simple, upbeat, and a great reminder of the true reason for the season: family, of course.
It's been a long time coming so let's savour every heart warming, present opening, roast potato munching moment of it.
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