Smyths Toys went big with the power of imagination this year, letting their ad mascot Oscar explore a world made entirely of toys – where imagination runs wild and dreams come true. A simple idea for certain, but masterfully crafted nonetheless.
See the magic in each moment with Oscar…
Watch Oscar fly over a city park, transforming toys into life-sized friends with the power of imagination. Seesaws are so much more fun with L.O.L. Surprise… pay attention to your little brother or a larger than life dino might give him a fright! See Nan race through the park in her own off-road jeep wrangler, take Bowser's airship into the sky and spin into the air with Crystal Flyers. Don't miss out on the LEGO City Stuntz show!
As Oscar flies, he lights up a magical Christmas tree at Smyths Toys Superstores – with Pikachu on top! See your favourite toys come alive in our brand new Christmas advert for 2021.