Chipotle: Back to the Start

Coldplay's haunting classic ‘' is performed by music legend for the of the short film entitled, “Back to the Start.” Download the song now available on iTunes. Label and proceeds benefit The Foundation. http://itunes.apple.com/us/album/the-scientist-single/id458479961

The film, by film-maker , depicts the of a farmer as he slowly turns his into an industrial factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

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via adgoodness