is opening in Bristol – who better to advertise the new store than two of Bristol’s most famous sons, ?

The new poster campaign sees the characters (created by Bristol-based , of course) striking a pose with their usual attire swapped for more fashionable clobber. Wallace is seen above in a woollen Prince of check grey two-piece suit by Smith while Gromit wears a pair of Ray Ban wayfarer sunglasses and purple stripe silk scarf by Duchamp.

The campaign is created by DDB London with by Giles Revell.

Lady Torrington seen wearing a draped jersey ‘Acorn’ dress by Alexander McQueen, patent ‘Triclo’ shoes by Christian Louboutin and metallic bronze ’Puffy’ bag by Zagliani

Wallace wears navy cashmere jacket and silk tapered trousers by Alexander McQueen, fitted shirt and Giorgio Armani tie. Gromit wears navy silk Paul Smith scarf

See how the ads were made here