nokia typeface pure compare

Nokia Sans, one of the most familiar typefaces worldwide and a brand recognition money can’t buy, is about to become irrelevant. The world’s largest phone maker has unveiled a new font dubbed Nokia Pure for mobile and digital environments.

“Logically enough, the starting point for our brand new typeface, Nokia Pure, was also on-screen legibility at small sizes–although now we’re talking about the pin-sharp color screens of contemporary smartphones,”

Nokia said in a blog post on its Brand Book site.

“At the same time, we also needed a recognizable corporate typeface, versatile enough to work well in all manner of different environments–from other screen-based formats, to a whole host of printed materials.”

via Crave – CNET