pedigree bus shelter

For the month of March, dog walkers won't have to worry if they forget to bring poop bags to Trinity Bellwoods Park, in Toronto, Ontario, thanks to Mars Canada Inc.'s latest PEDIGREE® shelter campaign. To help promote PEDIGREE® Chicken & Rice+ Dry with prebiotics, Proximity BBDO in developed the first-ever bus shelter ad that also dispenses poop bags. The idea was simple: When it comes to healthy digestion, the proof is in the poop. their dog can grab a bag and put it to use. Most importantly, they can also give some thought to the quality of their dog's “back end performance” while doing so.

Headline in photo: Help keep your dog regular.
Agency: , Toronto,
Creative Directors: Gagne/
Art Director:

via ad goodness

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