Many Shades of Gay

Working in close collaboration with San Francisco AIDS Foundation and many other prominent health organizations, ATTIK has created a new cross-media marketing campaign to encourage SF gay men to test every six months. Entitled “Many Shades of Gay,” the campaign’s mobile- and tablet-optimized HTML5 website is being heavily promoted with ATTIK’s online banners, print and out-of-home ads, as well as colorful drink coasters now in wide use within scores of local bars.

via Dexigner

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