App meets print ad

How do you persuade drivers of the benefits of a car, via print ? And without getting them to do a real-life ? in addressed this by creating an app which allows users to ‘test drive’ the car within a print ad, using Augmented Reality.

The print ads appeared in some of Norway’s most popular print publications. Having downloaded the app, readers held their phone over the print ad to make the car ‘drive’ and could test out three different features of the vehicle: Lane Assist, Adaptive Lights and Cruise Control

via Hello You Creative