In an ingenious TV commercial that we’re sure Don Draper would have approved, British Airways is utilizing the distribution channels of Facebook, YouTube and to extend their rallying cry for a “ Advantage” at the Olympic and Paralympic Games.

With the now official # hashtag leading the charge, and the soundtrack of The Clash’s pop hit “London Calling,” the TV ads not only show a BA plane taxing throughout the UK, but BA’s page will allow nationals to add and customize the commercial to include their local addresses. Airways encourages all the nation to join the conversation to actually see the plane pass by their homes at #HomeAdvantage

British Airways - Bring a plane down your street

And while the views at the time of this posting, only tallied 303 views, this video was actually made public on the in advance of their UK debut later today, 19, 2012.

Every extra clap, cheer and whoop we can offer, could make the difference . Win flights home for friends and family to the London 2012 Games.

If you’re in the UK enter and join in the #homeadvantage at