In an ingenious TV commercial that we’re sure Don Draper would have approved, British Airways is utilizing the distribution channels of Facebook, YouTube and Twitter to extend their rallying cry for a “Home Advantage” at the 2012 Olympic and Paralympic Games.
With the now official #HomeAdvantage hashtag leading the charge, and the soundtrack of The Clash’s pop hit “London Calling,” the TV ads not only show a BA plane taxing throughout the UK, but BA’s Facebook page will allow nationals to add and customize the commercial to include their local addresses. British Airways encourages all the UK nation to join the conversation to actually see the plane pass by their homes at http://www.facebook.com/britishairways #HomeAdvantage
Every extra clap, cheer and whoop we can offer, could make the difference . Win flights home for friends and family to the London 2012 Games.
If you’re in the UK enter and join in the #homeadvantage at http://www.facebook.com/britishairways