To raise awareness about the danger of drinking and driving OgilvyOne created an action at a famous bar in . Using a TV screen created a very unusual mirror: a mirror with a delayed effect. When people interacted with it a message would appear alerting how drinking can slower the driver's reflex.

Agency: OgilvyOne, São Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive : Marcos Ribeiro
Creative Director: Marcos Ribeiro / Alexandre Ravagnani
Art Director: Fernando Passos / Rafael Gatuzzo
Copywriter: Flavio Tamashiro / Erich Moreira
Account: Felipe Obara / tornovsky / Denise Caruso
Media: / Larissa Dias
Planner: Luis Stateri / Marian Travassos / Cleber Almeida
Producer: Cecília Taioli / Adriana Jorge
Production Company: Transmedia
Film Director: Gustavo Rodrigues
Sound Design: Sound Design
Cilent: Ivan Pacicco / Luis Dix

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To warn everyone about the risks of drunk driving, Allianz used a very unusual mirror to give some very important advice. Watch the and find out how your reflexes are after only a few drinks.

allianz.com.br

via adgoodness

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