Facebook | The Things That Connect Us

Facebook is celebrating hitting the 1 billion monthly user mark with the company's first ad campaign.

The social network hired ad agency Wieden + Kennedy — best known for its Nike work — to create the 90-second film above. The ad compares to chairs, bridges, basketball and other vehicles that bring people together. “What we're trying to articulate is that we as humans exist to connect, and we at Facebook to facilitate and enable that process,” Rebecca Van Dyck, Facebook's head of consumer marketing, told Advertising Age. “We make the tools and services that allow people to feel human, get together, open up. Even if it's a small gesture, or a grand notion — we wanted to express that huge range of connectivity and how we interact with each other.”

In a blog post, Facebook CEO Mark Zuckerberg added, “For the first time in our history, we've made a brand to express what our place is on this earth. We believe that the need to open up and connect is what makes human. It's what brings us together. It's what brings meaning to our lives.” The ad campaign will roll out in 13 countries, including the U.S., Brazil, Mexico, and Spain.


Chairs, doorbells, bridges, airplanes. These are things that people use to get together and connect. Facebook is also something that over a billion people around the world use to connect with one another.



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