Actor Samuel L. Jackson is known for his sharp tongue and a penchant for profanity. Merging these skills with his fame, he’s put together a pro-Obama ad that’s sure to capture attention (the clip was teased a few weeks back, but has now been released in full). Reflecting a Dr. Seuss-like structure, the video follows the story of a young girl named “Susie” who’s desperately trying to get her family to “wake up” and support President Barack Obama’s re-election campaign.

Throughout the clip, entitled, “Wake the F**k Up!,” Jackson delivers anti-Romney lines, while supporting little Susie in her efforts to rally her family members to the polls for Obama. Following the pattern of a children’s book, Jackson, who also narrates the story, relies on rhymes to tie together his anti-Republican sentiments.

“Sorry my friend, but there’s no time to snore, the out-of-touch millionaires just declared war; on schools, the environment, unions, fair pay,” he tells Susie’s parents in the video. “We’re all on our own if Romney has his way. He’s against safety nets. If you fall, tough luck. So I strongly suggest you WAKE THE F**K UP!”

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