This is the time of year when most consumer-facing companies put out their “Year In Review”, which reflect upon what happened on its service during that particular year. It’s pretty straight-forward stuff usually, but Twitter is a different type of company. By different, I mean that very rarely do you find a company that can follow its user’s pulse and passion as closely as only they can.
Today, Twitter released its 2012 Year In Review, and while there might not be any surprises for those of you who remember all of this year’s big events, for others, it’s a walk down memory lane on a year that seems like a blur at this point.
You can explore and discover all of these moments and people who made this year on Twitter unique at 2012.twitter.com, and you’ll have the same immersive experience on your mobile device. We’ve taken a look back at the Tweets of 2012 and use both data and editorial signals to showcase some of these moments and conversations around several themes:
- Golden Tweets: The top two Tweets that generated the most Retweets for the year, plus honorable mentions for a few others that caught attention around the world.
- The pulse of the planet: Some of the biggest conversations of the year that generated large numbers of Tweets and Retweets.
- Only on Twitter: Moments of serendipity and just plain awesomeness (if there is such a thing) are what we call #onlyontwitter. We list examples of Tweets that came to life organically on Twitter, and can be appreciated in an instant.
- Top trends: Lists of the significant Trends of the year in the U.S., UK and Japan. These phrases reveal what captured our attention based on sudden spike of interest, rather than what was consistently popular.
- New voices: From the Pope to Pelé, this year Twitter welcomed new voices from every corner of the world.